Training, Tastings & Sensory Workshops for Teams, Breweries & Organizations
Structured sensory training, beer education, calibration exercises, and communication workshops designed to strengthen product knowledge, team alignment, and customer experience.
Under the Jenfluence training programs are designed for breweries, taprooms, distributors, beverage programs, hospitality teams, retailers, festivals, and industry organizations looking to improve beer knowledge, sensory communication, and team consistency.
Whether your goal is staff education, sensory calibration, customer engagement, or product storytelling, training is customized to your team’s experience level and operational needs.
“Jen didn’t just teach us about beer; she helped us build a more knowledgeable, passionate community.”
Industry Training & Education
Brewery & Taproom Training
Beer styles & flavor literacy
Product communication
Guided tasting technique
Staff confidence & guest interaction
Draft/service awareness
Sensory vocabulary alignment
Beverage Program Education
For restaurants, bars, retail beverage teams, distributors, and hospitality groups
Beer service fundamentals
Menu knowledge
Style differentiation
Pairing discussions
Staff onboarding education
Sensory Workshops
Designed to help teams communicate about flavor more consistently and effectively
Descriptive tasting exercises
Flavor threshold awareness
Off-flavor identification
Panel alignment
Calibration frameworks
Structured sensory discussion
Consulting & Strategy
Training program development
Educational resource creation
Guided sensory session design
Customer-facing beer education experiences
Event workshops
Internal staff development initiatives
How Training Works
Programs can be adapted for production teams, taproom staff, hospitality groups, or mixed-experience audiences.
Format Options
On-site workshops
Virtual training sessions
Conference presentations
Guided tasting experiences
Team calibration sessions
Multi-session training programs
Why Under the Jenfluence?
Jen combines structured beer education with practical sensory communication approaches designed for real-world hospitality and beverage environments.
Training sessions emphasize clarity, engagement, discussion, and applicable skill development rather than passive information delivery alone.
“Jen was extremely helpful and patient while guiding our entire team through the multiple styles of pouring. What she helped create was a group of engaged (cocktail-focused) bartenders into passionate beer pourers.”
Featured Training Topics
Beer Styles & Differentiation
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Sensory Vocabulary Development
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Flavor Perception & Communication
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Guided Tasting Frameworks
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Off-Flavor Recognition
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Customer Beer Conversations
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Beer Pairing Foundations
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Staff Onboarding Education
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Descriptive Analysis Exercises
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Calibration & Consistency Workshops
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Beer Styles & Differentiation 〰️ Sensory Vocabulary Development 〰️ Flavor Perception & Communication 〰️ Guided Tasting Frameworks 〰️ Off-Flavor Recognition 〰️ Customer Beer Conversations 〰️ Beer Pairing Foundations 〰️ Staff Onboarding Education 〰️ Descriptive Analysis Exercises 〰️ Calibration & Consistency Workshops 〰️
Designed to create more confident, aligned, and informed beverage teams,
“Jen’s training on beer off-flavors and sensory evaluation with our staff was incredible. Her mastery of the subjects of beer, flavor, and critical tasting, combined with her approachability and dynamic way of presenting, had our staff fully engaged and excited to learn from her.”
Corporate Beer Tastings & Team Experiences
Interactive guided tasting experiences designed for team events, client entertainment, company gatherings, and workplace connection through beer, flavor, and sensory exploration.
Under the Jenfluence tastings combine guided beer education, sensory exploration, and interactive discussion in a format that's approachable, engaging, and memorable for groups of all experience levels.
Whether your team includes longtime craft beer enthusiasts or complete beginners, sessions are structured to encourage conversation, curiosity, and shared experience without feeling overly technical or intimidating.
Who These Experiences Are For
Corporate Teams
Team-building events, workplace experiences, employee engagement programs
Client Entertainment
Interactive experiences for hosting clients, partners, or conference attendees
Conferences & Events
Educational tasting sessions, beverage workshops, and sensory-focused presentations
Hospitality & Beverage Groups
Guided tasting experiences for restaurants, bars, distributors, and beverage teams
Experience Options
Guided Beer Tastings
Designed to make beer tasting approachable, engaging, and conversation-driven.
Includes:
Structured tasting flights
Beer style exploration
Flavor and aroma discussion
Guided tasting prompts
Interactive group participation
Sensory Exploration Workshops
Ideal for teams interested in flavor, communication, and sensory exploration beyond traditional tastings.
Includes:
Flavor perception exercises
Aroma recognition activities
Descriptive tasting exercises
Guided sensory discussion
Interactive calibration activities
Team Building Experiences
Created to encourage participation, connection, and shared discovery in a relaxed environment.
Includes:
Interactive tasting activities
Group discussion prompts
Collaborative flavor exercises
Casual educational format
Flexible experience levels
Custom Experiences
Examples Include:
Conference breakout sessions
Private company tastings
Leadership retreats
Client appreciation events
Hospitality-focused education
Festival workshops
What to Expect
Each experience is customized based on group size, experience level, event goals, and desired format.
Sessions can range from relaxed guided tastings to more structured sensory workshops, depending on the audience and event style.
Available formats may include:
On-site events
Private group tastings
Conference sessions
Educational workshops
Hybrid or virtual experiences
Why Under the Jenfluence
Under the Jenfluence experiences are designed to balance education, engagement, and accessibility.
Rather than lecture-style presentations, sessions emphasize interaction, guided discussion, sensory awareness, and approachable learning designed to keep groups involved regardless of prior beer knowledge.