Aroma: Explore the Wheel is a monthly virtual guided smell training with Master Cicerone® Jen Blair.

Each month, participants will receive a box containing aroma vials based on beer flavor wheels and maps.* Each webinar will include blind smell training practice, guided smell training, how aromas may arise in beer, and fun beer sensory topics!

Participants will receive the following:

  • Aroma: Explore the Wheel box containing 6-10 unique aroma vials

  • A personal code to track your progress through each webinar and overall performance

  • Access to live webinars

  • Access to recorded webinars for 30 days

  • Package insert with webinar information and instructions

  • Maybe some fun extras? Register and find out!

Improve your sensory skills and descriptive language through hands-on smell training!

*Shipping is currently only available in the contiguous United States. Options will be available for international attendees.

Upcoming Webinars:

  • Thursday, January 30 - Tropical I - REGISTRATION CLOSED

  • Tuesday, February 25 - Tropical II - REGISTRATION CLOSED

  • Thursday, March 27 - Stonefruit

  • Tuesday, April 22 - Pomme & Melon

  • Tuesday, May 27 - Citrus I

  • Thursday, June 26 - Citrus II

  • Thursday, July 24 - Berry I

  • Thursday, August 21 - Berry II

Testimonials

I have been studying in the beer industry for the past seven years. As a Chef, working around flavours and aromas is an important part of my daily routine, however; this Session studying Tropical I was absolutely overwhelmed with the way Jen guided the session. It was very didactic, well managed, full of many leads on how to smell and the reasons of the aromas. Definitely is a wonderful program and I encourage any beer professional to take these webinars. They will be a great asset on your beer journey
Aroma: Explore the Wheel is a great way to focus in on one of our most important senses. I have been training on flavor and aroma for more than a decade and I still found real value and insights during Jen’s presentation, even when we’re covering topics I’ve been learning about for ages. This is a fantastic way to focus on aroma training and practice your sensory skills in a mindful way.


This webinar had it all: an exciting sensory experience, detailed technical knowledge, sensory vocabulary building, and an incredibly knowledgeable and articulate guide through it all. I appreciated the structure of being able to experience the samples blind before knowing what they were. Would absolutely recommend these sessions for anyone looking to advance their sensory skills, knowledge, and vocabulary!

Waiver Request

Please complete the form below to request a waiver of registration fees.