Beer Education That Helps You Think, Taste, and Communicate Better.
Practical beer education, sensory science, and training for students, breweries, and curious beer lovers.
Practical Beer Education for Real-World Application
Learn sensory science, brewing concepts, and communication skills through practical resources designed for students, breweries, and lifelong beer learners.
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Beer Style Worksheets
Build faster recall and stronger technical knowledge with structured beer study worksheets.
Sensory as Strategy
Go beyond tasting notes with practical sensory science, perception, and learning strategies.
Aroma: Explore the Wheel
Train your aroma vocabulary with a guided sensory kit designed for intentional practice.
Why Under the Jenfluence?
Most beer education teaches people what to memorize.
Under the Jenfluence teaches people how to understand.
We combine brewing science, sensory science, and learning science to help people build lasting understanding—not just pass exams.
Featured Content
Featured
The five basic tastes exercise is designed to give participants a deeper understanding of their sense of taste and how those senses can be used in sensory evaluation. Learning more about our sense of taste gives us additional tools in our sensory evaluation toolbox.
When we use sensory exercises to develop our palates, particularly by building our aroma recognition and descriptive vocabulary, our sense of smell takes center stage. Arguably, it is the most complex and nuanced component of beer - and most consumables, for that matter. I have to admit, it was only a couple of years ago that I started to realize how helpful and important it is to pay attention to other parts of my palate, specifically my sense of taste and my trigeminal sense, both of which contribute to the concept of mouthfeel.