For every thirst, a beer.
Welcome to Under the Jenfluence!
Beer and brewing are endlessly fascinating, and the opportunities to learn about them are endless. Those opportunities should be fun, approachable, respectful, and accessible.
Cicerone, WSET, & BJCP Prep
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Staff Training
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Beer Sensory
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Beer Education
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Homebrewing
Cicerone, WSET, & BJCP Prep ✳︎ Staff Training ✳︎ Beer Sensory ✳︎ Beer Education ✳︎ Homebrewing
Sensory as Strategy
Sensory as Strategy is a blog created by Master Cicerone® Jen Blair that provides effective beer sensory information and exercises to improve your palate and create a positive customer experience.
Aroma: Explore the Wheel
Created by Master Cicerone® Jen Blair, the Aroma: Explore the Wheel Beer Master Kit contains 100 aromas commonly found in beer. This smell-training kit is perfect for Cicerone, WSET, & BJCP exam preparation and for becoming a better beer taster.
Training & Consulting
Explore tailored beer training and consulting services to elevate staff knowledge, improve brewing processes, and boost customer experience in the beer industry.
2024
Georgia Craft Brewers Guild Annual Meeting
"Jen's training on beer off-flavors and sensory evaluation with our staff was incredible. Her mastery of the subjects of beer, flavor, and critical tasting, combined with her approachability and dynamic way of presenting, had our staff fully engaged and excited to learn from her. Our staff still talks about their experience with Jen and is proud to demonstrate the skills that she helped build in the team."
Neil Callaghan, Beer Director, Brick Store Pub, Decatur, GA"Aroma: Explore the Wheel is a great way to focus in on one of our most important senses. I have been training on flavor and aroma for more than a decade, and I still found real value and insights during Jen's presentation, even when we're covering topics I've been learning about for ages. This is a fantastic way to focus on aroma training and practice your sensory skills in a mindful way."
Aroma: Explore the Wheel ParticipantGet In Touch
If you're interested in working with Jen, have questions about beer and brewing, or just want to say hi, please fill out the form.
