Welcome to Sensory as Strategy

Sensory training is more than memorizing flavor descriptors.

Sensory as Strategy is a growing library of practical exercises, methods, tools, and sensory science designed to help you understand how you perceive beer-and how to develop those skills intentionally.

Whether you’re studying for a beer certification, training a team, looking for a fun homebrew club activity, judging beer, or simply trying to become a more thoughtful taster, you’ll find approachable ways to explore perception, build sensory vocabulary, practice evaluation, and create better sensory sessions.

Inside Sensory as Strategy

Sensory Exercises: Learn by doing

Sensory Methods: Explore evaluation techniques

Sensory Best Practices: Set up better, more reliable sessions

Sensory Bias: Discover what shapes your perception

Sensory Tools: Put sensory knowledge into practice.

Sensory Science: Understand what your brain and senses are actually doing

Unlock Sensory as Strategy.

Monthly Access — $10/month
Flexible access to all premium content. Ideal if you want to start small or stay flexible.

Annual Access — $99/year (Best Value)
Full year of access for less. Includes all updates, posts, and resources with maximum savings.

Jen Blair Jen Blair
Preview

Sensory Tool: Julian Date Decoder

Found a Julian-style date code on your beer? Use this free Beer Julian Date Decoder to translate day-of-year codes into calendar dates and figure out how old your beer is.

Read More
Sensory Exercise Jen Blair Sensory Exercise Jen Blair

Sensory Exercise: Separating Bitterness from Astringency

We perceive bitterness chemically through our sense of taste. We perceive astringency physically through our trigeminal sense. While understanding that two different systems are working to detect bitterness and astringency is helpful in theory, the reality is that these sensations are still happening in one small area at the same time - our palates, namely our tongues.

It’s kind of like saying a snake is venomous, not poisonous. Nice to know, but that doesn’t really help you when you’re staring at a snake that looks like it wants to hurt you in one way or another.

Read More
Sensory Exercise Jen Blair Sensory Exercise Jen Blair

Sensory Exercise: Determining Taster Status

Explaining how bitterness works as a taste sense, how it appears in beer, and how we perceive it is one of my favorite sensory exercises to do. People come away with new knowledge not only about bitterness, but also about their palates and how they perceive bitterness. This is a super easy exercise to set up that also scales fabulously for large groups, so it is low-effort, high-reward for you as the organizer and for the participants.

Read More
Jen Blair Jen Blair

Sensory Tool: Sensory Session Calculator

Knowing how much beer to buy and how many cups you’ll need for a beer sensory exercise can be overwhelming. Here you will find calculators for beer volume, cups needed, and more. Great for group beer sensory and beer palate training at home!

Read More
Sensory Best Practices Jen Blair Sensory Best Practices Jen Blair

Sensory Best Practices: Clearing Stuffy Noses

Sensory advice for stuffy noses is probably not something a lot of us have thought about. That is, until we have a tasting exam, judging session, or other sensory exercise where we need our noses in tip-top shape. Whether from dryness or sickness, having a stuffy nose and/or clogged sinuses obviously affects your physical and mental ability to evaluate beer. In this post, I’ll talk about steps you can take to prevent or mitigate nasal stuffiness, as well as a couple of sinus-clearing exercises to try when our best efforts fail.

Read More
Sensory Methods Jen Blair Sensory Methods Jen Blair

Sensory Method: Hop Tea

The hop tea method is useful to assess the potential dry-hop aroma of hops. For those studying for beer exams with a tasting component, such as Cicerone, BJCP, or WSET, hop teas are a great way to learn more about hop aromas and distinguish among hop varieties.

Read More

Questions or topic suggestions?

Email sensory@underthejenfluence.beer