Holiday Gift Guide
Thoughtful gifts for curious beer drinkers, aspiring experts, and people who love learning.
For the aroma explorer
2027 Year of Aroma
Give them a year of discovery, one aroma at a time.
Four guided online workshops explore malt and roast, botanicals, fermentation and maturation, and fruit. Through comparison and deliberate practice, they’ll develop a richer sensory vocabulary and a deeper understanding of beer aroma.
Choose digital participation, add quarterly aroma shipments, or give the complete Collection. Recordings are included, so they can keep learning even when they can’t attend live.
Digital · $79
All four live workshops, recordings, and digital workshop materials. A flexible option for someone who wants to explore aroma using references they have available.
Experience · $199
Everything in Digital, plus 48 aroma standards shipped in four quarterly sets. Twelve aromas per workshop let them smell along as they learn.
Collection · $279
Everything in Experience, plus the collector box and printed 100-aroma reference booklet. A home for their growing aroma library and a resource for continued practice.
Easy to give: Every option includes a printable gift certificate and a recipient claim process. You can give the experience without knowing their shipping address.
For the curious taster
Sensory as Strategy
Give their curiosity somewhere to go.
Sensory as Strategy is a growing library of practical exercises, tasting methods, tools, and sensory science. It helps curious beer drinkers understand how they perceive flavor—and find meaningful ways to practice.
They can build their descriptive vocabulary, explore how expectations influence tasting, distinguish bitterness from astringency, or plan a more useful sensory session.
For anyone studying beer, leading tastings, or looking to get more from their glass, this is a gift they can return to throughout their learning.
Membership options: $10/month or $99/year.
Gift purchases are available: $99 · 12 months · No automatic renewal
For the certification candidate
Answer Calibration
Give them a clearer sense of what to work on next.
Preparing for a beer exam takes more than knowing the material. Communicating that knowledge clearly takes practice, too.
Answer Calibration provides detailed, personalized feedback on practice written responses. Your recipient can identify gaps, strengthen their explanations, and make their next study session more focused.
Reviewed by Master Cicerone® Jen Blair, with options for different exam levels and goals.
From $59. Gift purchases are available.
For the beer game enthusiast
Guess Brew
Turn “What beer is this?” into a game of deduction.
Guess Brew is a printable beer style game that makes observation, elimination, and reasoning part of the fun. Play with blind beer samples, or use Study Mode to explore styles without pouring a beer.
With four game boards, 96 beer style cards, four difficulty levels, and printable instructions, it offers plenty of ways to challenge a study partner, homebrew club, or curious beer friend.
For a gift you can wrap, print the boards and cards and package them in a folder or small box.
$14.99 · Digital download · Print at home
How gifting works
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That depends on the gift you choose:
Year of Aroma: Four online workshops, recordings, and digital materials. Experience adds quarterly aroma shipments; Collection also includes the collector box and printed reference booklet. Every option includes a printable gift certificate.
Sensory as Strategy: Access to a growing library of sensory exercises, tasting methods, practical tools, and sensory science.
•Answer Calibration: Personalized feedback on practice written responses, based on the package purchased.
Guess Brew: Printable game boards, beer style cards, and instructions for playing with blind beer samples or in Study Mode without beer.
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Yes—you don’t need their physical mailing address to purchase a gift. Year of Aroma recipients can provide their shipping information when they claim their gift. Sensory as Strategy, Answer Calibration, and Guess Brew are delivered digitally and don’t require a shipping address.
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Year of Aroma Experience and Collection include physical aroma standards shipped before each quarterly workshop. Collection also includes a collector box and a printed reference booklet.
Year of Aroma Digital, Sensory as Strategy, Answer Calibration, and Guess Brew do not require shipping. Guess Brew is a digital download that you print yourself.
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For Year of Aroma, check the shipping and registration deadlines on the program page before purchasing. International orders need additional lead time. If you want a Collection box delivered before a particular holiday, contact me before ordering to confirm timing.
Digital gifts don’t require shipping time. Answer Calibration feedback is provided after the recipient submits their work, according to the turnaround time for their package.