Filtering Through Brewtally Awful Beer Analogies for the Facts

The statistics don't necessarily tell the entire story and need to be sussed out a little. According to Nielsen data, craft beer sales have increased by 6% this year. Two years ago, craft beer sales increased by 19%. The market share of the top 10 craft brewers has slipped to 39%, from 50%.

But wait, the number of craft breweries in the U.S. increased 14% between 2014 and 2015. But if craft beer is declining, how are the number of craft breweries increasing?