Welcome to Sensory as Strategy

Sensory training is more than memorizing flavor descriptors.

Sensory as Strategy is a growing library of practical exercises, methods, tools, and sensory science designed to help you understand how you perceive beer-and how to develop those skills intentionally.

Whether you’re studying for a beer certification, training a team, looking for a fun homebrew club activity, judging beer, or simply trying to become a more thoughtful taster, you’ll find approachable ways to explore perception, build sensory vocabulary, practice evaluation, and create better sensory sessions.

Inside Sensory as Strategy

Sensory Exercises: Learn by doing

Sensory Methods: Explore evaluation techniques

Sensory Best Practices: Set up better, more reliable sessions

Sensory Bias: Discover what shapes your perception

Sensory Tools: Put sensory knowledge into practice.

Sensory Science: Understand what your brain and senses are actually doing

Unlock Sensory as Strategy.

Monthly Access — $10/month
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Preview

Sensory Tool: Julian Date Decoder

Found a Julian-style date code on your beer? Use this free Beer Julian Date Decoder to translate day-of-year codes into calendar dates and figure out how old your beer is.

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Sensory Bias: Logical Error

What happens when what you expect to perceive starts shaping what you actually report? Logical error occurs when sensory evaluators assume that two characteristics must go together—sweet means fruity, dark means malty, bitter means hoppy. Learn how these mental shortcuts influence sensory evaluation and how to separate what you perceive from what you merely expect to be there.

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Sensory Exercise: Separating Bitterness from Astringency

We perceive bitterness chemically through our sense of taste. We perceive astringency physically through our trigeminal sense. While understanding that two different systems are working to detect bitterness and astringency is helpful in theory, the reality is that these sensations are still happening in one small area at the same time - our palates, namely our tongues.

It’s kind of like saying a snake is venomous, not poisonous. Nice to know, but that doesn’t really help you when you’re staring at a snake that looks like it wants to hurt you in one way or another.

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Sensory Method: Cold Water Steep for Dark Grains

Okay, technically, this is a brewing technique and not a sensory technique. However, it is also an effective method for preparing malt steeps from dark grains, especially for a large group.

The cold water extraction technique was developed in the early 2000s by Mary Anne Gruber during her time as the Director of Technical Services for Briess Malting Company.

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Sensory Best Practices: Solo Sensory Tasting

While it’s great if you have someone or someones in your life who is willing and able to assist with your sensory sessions, it’s not always the case that someone is available to assist. You don’t have to forgo a rich sensory session because you’re by yourself. This comes up most often when setting up blind beer tasting panels, because it’s hard to do a “blind” tasting when you’re the one preparing the samples.

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Sensory Tool: Sensory Session Calculator

Knowing how much beer to buy and how many cups you’ll need for a beer sensory exercise can be overwhelming. Here you will find calculators for beer volume, cups needed, and more. Great for group beer sensory and beer palate training at home!

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Sensory Exercise: The Jen Blur Method

The Jen Blur Method is a great beer sensory exercise that not only builds your beer style discrimination skills but also helps you become a more confident blind beer taster. The Jen Blur Method can be adapted to varying skill levels, from those looking to train their palates for beer tasting to those preparing for beer exams such as the Cicerone or BJCP tasting exams.

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Sensory Method: Hop Tea

The hop tea method is useful to assess the potential dry-hop aroma of hops. For those studying for beer exams with a tasting component, such as Cicerone, BJCP, or WSET, hop teas are a great way to learn more about hop aromas and distinguish among hop varieties.

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Questions or topic suggestions?

Email sensory@underthejenfluence.beer