Jen Blair Jen Blair

I Redesign Anheuser-Busch's Super Bowl 2017 Ads

This year, turn your chairs around to face the opposite way and aim your feet away from people because the tables have turned and your socks are going to be blown off by Anheuser-Busch's new attitude.

You can tell they're no-nonsense by the WORDS WRITTEN IN ALL CAPS.

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Jen Blair Jen Blair

Some Alcohol Brands are Taking the Wooderson Approach to Snapchat

I had to Google what Snapchat was. I tried (ashamedly) typing “How to use Snapchat” into Google and got results that either told me how to spy on my (nonexistent) children on Snapchat or were written by people younger than I am who referred to themselves as “olds” about how they don’t understand Snapchat either. Apparently everyone over the age of 35 lives in unending fear of accidentally sending perplexed-looking pictures of themselves to millions of people.

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Jen Blair Jen Blair

It's Their Party & They'll Cry If They Want To: Devil's Backbone Not Allowed to Participate in Its Own Festival

Each year since 2012, Devil's Backbone Brewing has hosted the Virginia Craft Brewers Fest at the Basecamp Brewpub in Roseland, Virginia. The differences this year? The Virginia Craft Beer Cup competition for Virginia craft brewers won't be announced there, Devil's Backbone (who won best of show in the first competition) is not eligible to participate in the competition, and this will be the last year Devil's Backbone will host the festival.

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Jen Blair Jen Blair

Budweiser's "America" Extends to National Parks

Is sponsorship such as this co-branding agreement good for the underfunded park service? Or will we end seeing the Grand Canyon brought to us by Budweiser? Or the Statue of Liberty's torch replaced by an "America" can?

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