Looking for proof that advertising works? Dos Equis beer saw a 10% increase in sales in 2015.
According to the Motley Fool, many imported beers are showing organic growth of around 6-7%, which is on par with craft beer's organic growth over the same time period. Heineken, the parent company of Dos Equis, reported 7% organic growth for the first quarter of 2016. The drought-contributing Constellation Brands, who owns Corona, Modelo, and Pacifico, saw 15% growth over the first 6 months of 2016.
Constellation Brand's new 24-ounce can of Grupo Modelo's Pacifico brand is the top new import this year.
Are imports on track to be the next "thing" in beer? By the way, your "imported" beer may be brewed in the United States: Beck's, Foster's, and Red Stripe are all brewed here.
Read the entire blog post here.