The Devil You Know...

If there's one thing you can count on, it's craft beer proprietors and enthusiasts taking a clever - some may say sarcastic - approach to craft beer's opponents.

A church in Canyon, Texas ran an anti-craft beer ad in the local newspaper, The Canyon Times, calling craft beer "The Devil's Craft" and listing piecemeal Bible verses as support. Such excerpts include warnings that craft beer drinkers could lose their kingdoms, commit incest, and die from comas (can people actually die from comas?). 

Imperial Taproom, also located in Canyon, posted a picture of the newspaper ad on Facebook and offered patrons $1 off for each one of the ads they brought in:

No word yet on how many of Imperial Taproom's customers then lost their kingdoms or lost wars to inferior forces.

Read the entire story here.